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Latest Press Releases

19 October, 2017

(Beijing, 20 October, 2017) – Award-winning restaurant Feast (Food by EAST) and Chic Bar XIAN at EAST, Beijing will unveil a series of spooky activities to celebrate Halloween.

15 October, 2017

(Hong Kong, 17th October 2017) – This autumn, EAST, Hong Kong and East, Beijing partners with Aromatherapy Associates to help guests relax and rejuvenate with individual room experience packages. Available during October and November 2017, each of the exclusive EAST hotel packages will feature amenities from the eminent brand, inviting guests to revive and find balance by harnessing the healing powers of the natural ingredients found in all Aromatherapy Associates products.

9 April, 2017

(Hong Kong, April 11, 2017) - Swire Hotels is proud to announce recent measures dedicated to developing sustainable and environmentally friendly hotels at EAST Hong Kong, Beijing and Miami. Swire Hotels is committed to making a positive impact on the environment through implementing new and innovative programmes to strengthen the priority given to the sustainable operation of its hotels.

10 May, 2016

(Miami, May 10, 2016) – This month, after nearly three years of planning and development, highly-anticipated lifestyle hotel EAST, Miami, is accepting reservations and opening its doors on May 31st in the heart of Miami’s Brickell district. The anchor hotel for Swire Properties’ $1.05 Billion, 5.4 million square foot mixed-used development, and the first of its kind for the Hong Kong-based brand in the United States, will feature destination dining, state-of-the-art fitness facilities, cutting edge technology, and quality amenities available to both local residents and visitors to Miami. The hotel will offer a distinctive and unconventional experience for individuals who seek innovation, style and personalized service, building upon the success of the EAST brand, which includes EAST, Hong Kong and EAST, Beijing.

7 May, 2016

(Beijing, May 7, 2016) – On May 7th for one night only LMT CONNECTION will be performing live at XIAN. Leroy Emmanuel, Mark rogers, and John Irvine have been together for 26 years performing alongside music legends including Marvin Gaye, Gladys Knights, the Funk Brothers of Motown, The Temptations, Al Green, and Tony Monaco just to name a few. XIAN is bringing the group back to Beijing for one night of funk. As always, there is no cover charge at XIAN.

4 May, 2016

(Miami, May 4, 2016) — Swire Hotels and the partners of Uruguay’s world-renowned Parador La Huella restaurant will unveil Quinto La Huella, an exciting new interpretation of the award-winning parrilla dining experience, on May 23, 2016. A first for the acclaimed Latin American brand, Quinto La Huella will debut as the signature restaurant for the highly anticipated EAST, Miami, the exclusive U.S. flagship for Swire Hotels’ EAST collection and its first North American property, located within Brickell City Centre, Swire Properties Inc.’s $1.05 billion mixed-use development in the heart of Miami’s Brickell district.

1 May, 2016

(Beijing, May 01, 2016) – On May 14th join us for the official launch party of the Beer Garden at Xian!
Starting from 3pm enjoy a party with us with the ‘Buy 2 Steins and Get 1 Pizza Free’ deal all

29 April, 2016

(Miami, April, 2016) – EAST, Miami, a lifestyle hotel, located at Brickell City Centre – Swire Properties Inc.’s $1.05 billion mixed-use development in Miami's Brickell district is pleased to announce they are now accepting reservations starting May 31st with a potential opening date earlier. Actual images to reveal the property including guestrooms, pool & deck, and restaurant & bar outposts featuring signature restaurant, Quinto La Huella and rooftop bar/lounge, Sugar are set to be released in May.

27 April, 2016

(Miami, April 27, 2016) – On May 23rd the co-owners of Uruguay’s world-renowned Parador La Huella, which currently holds the no. 11 position on the list of Latin America’s 50 Best Restaurants 2015, sponsored by S.Pellegrino & Acqua Panna, will open Quinto La Huella, the first-ever outpost of the award-winning beachfront concept. Located within Brickell City Centre, Swire Properties Inc.’s $1.05 billion mixed-use development in the heart of Miami’s Brickell district, Quinto La Huella will serve as the signature restaurant for the highly-anticipated EAST, Miami, the facility’s exclusive flagship hotel. Inspired by its location on the fifth (quinto, in Spanish) floor of the hotel, the brand new South American concept will feature a unique fire cooking method with a parrilla centered at the heart of its kitchen and includes wood fire ovens fueled with local red and white oak, a sushi counter highlighting Florida’s coastline, and an expansive outdoor dining experience.

18 April, 2016

Hong Kong, 18 April 2016 – The team from Feast (Food by EAST), the big bustling café at EAST, Hong Kong, brings a special semi-buffet menu on 7 and 8 May for families to celebrate Mother’s Day.

12 April, 2016

(Hong Kong, 12 April, 2016) – EAST, Hong Kong is bringing green and sustainability in 2016, collaborating with World Wide Fund for Nature Hong Kong (WWF-HK), and creating an all-natural herb garden.

26 March, 2016

(Beijing, March 26 – April 30, 2016) – Hop over to Domain starting Easter Sunday on March 27th for the Penguin Random House British Afternoon Tea created especially for children.

11 March, 2016

(Hong Kong, 11 March, 2016) – Feast (Food by EAST) presents “Buono Buonissimo” afternoon tea inspired by Venchi, a premium Italian chocolatier with a century of history. “Buono Buonissimo” in Italy means “very delicious”. The tea set will be available at Feast from 5 April to 29 May offering sweet enticement for chocolate lovers.

16 August, 2015

As a premier LE Miami hotel partner & exhibitor, EAST will again take over the entire Botanical Garden to showcase its outstanding level of service and avant-garde offerings by providing guests with a garden oasis, interactive social media scavenger hunt, ‘Miami craves’ lunch options, and more!

18 August, 2014

20 Year Hotelier Veteran Fraticelli, Joins Swire Hotels to Manage Company’s First EAST Hotel Brand in the U.S.

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