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SWIRE HOTELS APPOINTS LAURENT FRATICELLI AS GENERAL MANAGER FOR EAST, MIAMI – A LIFESTYLE HOTEL COMING TO BRICKELL CITY CENTRE IN 2015

20 Year Hotelier Veteran Fraticelli, Joins Swire Hotels to Manage Company’s First EAST Hotel Brand in the U.S.

Miami, Fl – (August 18, 2014) – Anticipating the launch of its first-ever hotel in the United States, Swire Hotels has named hotelier veteran, Laurent Fraticelli general manager of EAST, Miami, set to open its doors in fall 2015. The property will be located in Brickell City Centre – Swire Properties Inc.’s $1.05 billion mixed-use development in Miami's downtown district. It will be the hotel group's third hotel under the EAST brand, after the successful openings of EAST, Hong Kong and EAST, Beijing. The hotel will house 263 rooms, including 8 suites and 89 serviced apartments which are essentially long-stay hotel rooms with kitchen and laundry facilities as well as a variety of genuinely innovative restaurants and lounges, including the globally acclaimed Uruguayan eatery, La Huella; a 40th-floor spectacular rooftop bar, a poolside bar and lounge on the 5th floor and a collaborative work space café at the lobby.


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